Viewpoints

Industry insights, market outlook reports and commercial real estate
news, and trends from the Coldwell Banker Commercial brand.

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Jul 25, 2023

Here's Why Airbnb is Dominating Tourism and Hospitality

Airbnb has made a significant impact on the hospitality and tourism industry since its inception in 2008. However, due to the pandemic, global tourism experienced an unprecedented decline of 70 percent, leading to a significant transformation in the patterns and preferences in travel overall. As individuals gained greater freedom and adaptability once Covid restrictions lifted, their travel habits shifted, allowing for more flexible schedules, diverse destinations, and extended stays. Though many individuals returned to urban areas and popular international destinations following the pandemic, there is an enduring prevalence of distributed travel trends, which refers to a travel pattern or trend where tourists and travelers disperse themselves across a wider range of destinations rather than concentrating in a few popular or mainstream locations. Instead of flocking to major tourist hotspots, distributed travel encourages exploring lesser-known or off-the-beaten-path destinations, including smaller cities, small towns, and unique urban neighborhoods. It emphasizes a more diverse and balanced distribution of visitors, benefiting a broader range of destinations and fostering tourism growth beyond traditional hubs.Recently, Airbnb published data showcasing how their platform contributes to fostering sustainable, affordable, and immersive travel experiences. They achieve this by distributing guests and benefits not only within cities but also extending beyond overcrowded tourist hotspots. The focus is on emerging communities that are gaining popularity and may have limited or no hotel options available. Because Airbnb hosts are the primary- if not the only- providers of local accommodation and drivers of local tourism, they were able to provide housing for more than 44 million guests in areas where there are no hotels, which generated more than $10.5 billion in Host earnings. Thus, influencing guests to spend time and money in local bars, restaurants, tours, museums, and attractions in these smaller cities and towns. Based on Airbnb's data, roughly 65 percent of US Census tracts had Airbnb listings in 2022 but lacked any hotel presence. This indicates that guests have a significantly broader range of travel options when utilizing Airbnb, as compared to hotels, which are typically concentrated in more popular and heavily visited areas.It’s clear that one of Airbnb’s goals is to help support small cities and towns that may have flown under the radar when guests are booking trips. Airbnb firmly believes that their initiatives, resulting in guest expenditures within these areas, contribute to the development of significant microeconomies. Notably, since the onset of the pandemic, more than 2,100 cities and towns across the United States have welcomed their first Airbnb bookings. The report shows the “Top-booked US cities and towns with their first Airbnb booking in Q1 2023”, which include: 

Apr 11, 2023

Q1 2023 Sentiment Report: The State of CRE & What’s to Come

The Real Estate Round Table recently released its 2023 Q1 Sentiment Survey, a comprehensive measure of industry experts’ confidence and expectations regarding the commercial real estate environment. As we’ve observed throughout the first quarter of 2023, the real estate market has been uncertain and incredibly volatile due to the historic increases in short-term interest rates and soaring inflation.

Mar 14, 2023

How Hotels and Resorts are Rebounding in 2023

Worldwide, the hotel and resort industry peaked at $1.52 trillion in 2019. Following the travel restrictions during the pandemic, the industry is still in recovery mode. Unsurprisingly, the market decreased significantly in 2020 and 2021 – dropping below $1 trillion.

Nov 29, 2022

Reversal of Sentiment for Investors as 2022 Concludes

In a reversal from sentiment at the beginning of this year, investors are becoming increasingly bearish about the commercial real estate market. Faced with an economic slowdown, inflation, rising interest rates, supply chain issues, labor shortages and the threat of a recession, investors and capital providers to take a step back and reassess their strategies as this year concludes and the next begins.

Jun 8, 2022

Mid Year Economic Outlook and CRE

On June 2, 2022, Coldwell Banker Commercial’s Senior Vice President and Managing Director, Dan Spiegel, hosted Lawrence Yun, chief economist for the National Association of REALTORS® (NAR) for an insightful and fascinating discussion where viewers learned how the American economy is performing at the midyear mark, important factors to consider and how it is affecting commercial real estate across all asset classes.

Jan 11, 2022

International Inbound Travel Returns to U.S.

The U.S. travel industry welcomed all vaccinated international visitors back to the United States after 19 months of pandemic-related border restrictions beginning November 8th. This is a long-anticipated milestone that marks the rebuilding of international inbound travel at air, land, and seaports of entry, and across destinations nationwide.

Jun 23, 2020

What Does Your Company’s Back-to-Business Plan Look Like?

As many states begin setting schedules for lifting their COVID-19 related shelter in place orders, businesses across the United States are beginning to think about what that means for the business. Make no mistake about it: experts predict that the world will never be the same again after this pandemic. In many of the same ways that 9/11 shaped the ways in which the world travels, this pandemic will shape the ways in which we work. 

Dec 10, 2019

6 Trends We’re Watching in the Hotel Space

The global hospitality game is changing fast. As the hotel scene is striving to provide guests with transformative experiences, CRE is paying attention to these 6 hot trends. Keep an eye out for these upcoming hotel evolutions: 

Feb 14, 2019

Will Foreign Investment in US CRE Continue in 2019?

Foreign investments of commercial real estate in the United States was a big trend in past years. However, with a new, uncertain and evolving political climate, many are curious if the momentum will remain strong. Though some have suggested fears surrounding impending trade wars and increased importance on the protection of American assets remaining American, The United States remains the largest receiver of Foreign Direct Investments.

Feb 14, 2018

Innovating in the Hotel Space: What’s on Tap for 2018

Of all of the innovations sweeping through CRE this year, perhaps no sector is expecting to see a bigger wave of change than the hotel space. Like all other sectors of the CRE industry, technology is at the heart of these changes. In hospitality, innovation is geared toward creating futuristic Jetson-style customer service that anticipates guests’ needs and wants.

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