Viewpoints

Industry insights, market outlook reports and commercial real estate
news, and trends from the Coldwell Banker Commercial brand.

4 Article
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Jan 31, 2023

Professional Quality CRE Photos Are Within Your Reach

If you own an iPhone, there’s no reason to settle on poorly shot, dark or blurry photos for your #cre property listings. Here are a few basic tips to get the most out of your iPhone camera.

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Jan 31, 2019

6 Ways to Turn Real Estate Leads into Sales with Email Marketing

There is almost nothing that a real estate professional finds more important than turning a  real estate lead into a sale. However, that can be easier said than done. When converting leads into sales it is important to work smart to do this in the most effective manner possible, while reaching the most leads and encouraging clients (or potential clients) who may be interested in what you have for sale. In recent technological years, email marketing has proven one of the most effective methods to achieve this goal.

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Sep 26, 2017

4 Tips for Agents Ready to Do Content Marketing Right

We recently covered some tips for utilizing social media as a CRE agent and one of those tips was to have a focused message. While it may be easy to come up with your message, it may be difficult to figure out how to consistently convey that message without repeatedly posting the same thing. One way is through deliberate and thought-out content marketing.

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May 16, 2017

Don’t Be Left in the Dark

You’ve just won a listing for a commercial property — congratulations! Now, the real work of commercial real estate marketing begins. The task of selling or leasing a commercial property for the highest price can be challenging, to say the least. Even in a hot market, it’s essential to use the latest strategies and techniques to keep your client happy and to gain recognition in an often-saturated market.

4 Article