Unlike other real estate
investments, hospitality properties are operating businesses that require specialized understanding
of both the real estate and operations side of the business. Coldwell Banker Commercial® affiliated hospitality professionals offer experience in hotel
operations management, hospitality occupancy and revenue trends, real estate and valuation, and will
tailor their services to meet your specific needs.
While there are five primary hospitality revenue sources that may determine a property’s value - travel and tourism, food and beverage, lodging, entertainment and recreation, and meetings and events - and they are each highly interconnected. Often a single commercial property will span multiple sectors, allowing the business to provide a complete and enhanced consumer experience.
The purpose of travel and tourism is to drive business to the hotels, restaurants, meeting and recreation venues that make up the hospitality industry. Many factors can impact how much a visitor will spend - the distance they’re traveling, length of stay, number in their party, whether it’s for leisure or business, and certainly their travel budget. Whether it’s a quick day trip to a nearby city, a week-long family vacation or attending an industry convention, travelers will spend on dining, accommodations, entertainment, shopping and on travel itself.
The most significant sector of the hospitality industry, food and beverage is a vital part of all hospitality businesses. From free-standing restaurants, quick service amusement park venues and hotel fine dining restaurants to conference center lounges or catering venues, food and beverage offers both revenue opportunities and enhanced guest experiences.
This expansive sector can include everything from roadside motels, bed and breakfasts or extended-stay suite hotels to five-star resorts or conference hotels. Accommodations where guests can sleep overnight often cross into the other sectors, including restaurants, entertainment, meetings and certainly travel and tourism. Unlike most other real estate investments, lodging involves operating businesses that require specialized management to address the daily income stream shifts attributed to occupancy and seasonal fluctuations. Understanding the cyclical nature and dynamics of hotel markets is critical to making sound investments.
The entertainment and recreation sector attracts consumers with disposable income both near home and when traveling. Businesses like cinemas, theaters, arcades, zoos, concert halls, night clubs, museums and theme parks provide entertainment and revenue opportunities, and can often be found within lodging and meeting venues.
Many cities rely on meetings and events to attract visitors for business and leisure who spend money on lodging, food and beverage and shopping. Business meetings can range from small off-site meetings and local networking events to expos, conferences, industry conventions and trade shows. Events can include weddings, sporting events, concerts, festivals, touring Broadway shows and seasonal events, and they are a lucrative way to attract visitors.
With so many options, Coldwell Banker Commercial affiliated professionals who specialize in hospitality real estate can assist you in making informed decisions that will help you accomplish your business goals. They understand the hospitality industry’s unique opportunities and challenges and will ensure you have all the facts, from traffic patterns and nearby transportation options to analyses of the market, development considerations and seasonal challenges.
Look to the Coldwell Banker Commercial network to assist with all your hospitality real estate needs.
Acquisitions - Your CBC professional will help with sourcing, analyzing, performing due diligence and negotiating transactions.
Dispositions - Prior to selling, subleasing or conducting a lease buyout on your hospitality property, your CBC professional will ensure you get the most return on your investment through an in-depth property analysis, professional marketing and strategic positioning.
Site Searches - We will identify all possible options for potential sites, whether you’re seeking an existing hospitality business, a structure that can be converted or the optimal location to build.
Market Surveys & Analysis - You can feel confident that your CBC professional will provide all the current information you need when making important portfolio decisions.
Supply & Demand Analysis - Before doing renovations or design, your hospitality advisor can explain what guests are looking for and how you can best serve them.
Stay informed with the latest commercial real estate market reports,
trends and industry news from Coldwell Banker Commercial.
Airbnb has made a significant impact on the hospitality and tourism industry since its inception in 2008. However, due to the pandemic, global tourism experienced an unprecedented decline of 70 percent, leading to a significant transformation in the patterns and preferences in travel overall. As individuals gained greater freedom and adaptability once Covid restrictions lifted, their travel habits shifted, allowing for more flexible schedules, diverse destinations, and extended stays. Though many individuals returned to urban areas and popular international destinations following the pandemic, there is an enduring prevalence of distributed travel trends, which refers to a travel pattern or trend where tourists and travelers disperse themselves across a wider range of destinations rather than concentrating in a few popular or mainstream locations. Instead of flocking to major tourist hotspots, distributed travel encourages exploring lesser-known or off-the-beaten-path destinations, including smaller cities, small towns, and unique urban neighborhoods. It emphasizes a more diverse and balanced distribution of visitors, benefiting a broader range of destinations and fostering tourism growth beyond traditional hubs.Recently, Airbnb published data showcasing how their platform contributes to fostering sustainable, affordable, and immersive travel experiences. They achieve this by distributing guests and benefits not only within cities but also extending beyond overcrowded tourist hotspots. The focus is on emerging communities that are gaining popularity and may have limited or no hotel options available. Because Airbnb hosts are the primary- if not the only- providers of local accommodation and drivers of local tourism, they were able to provide housing for more than 44 million guests in areas where there are no hotels, which generated more than $10.5 billion in Host earnings. Thus, influencing guests to spend time and money in local bars, restaurants, tours, museums, and attractions in these smaller cities and towns. Based on Airbnb's data, roughly 65 percent of US Census tracts had Airbnb listings in 2022 but lacked any hotel presence. This indicates that guests have a significantly broader range of travel options when utilizing Airbnb, as compared to hotels, which are typically concentrated in more popular and heavily visited areas.It’s clear that one of Airbnb’s goals is to help support small cities and towns that may have flown under the radar when guests are booking trips. Airbnb firmly believes that their initiatives, resulting in guest expenditures within these areas, contribute to the development of significant microeconomies. Notably, since the onset of the pandemic, more than 2,100 cities and towns across the United States have welcomed their first Airbnb bookings. The report shows the “Top-booked US cities and towns with their first Airbnb booking in Q1 2023”, which include:
The Real Estate Round Table recently released its 2023 Q1 Sentiment Survey, a comprehensive measure of industry experts’ confidence and expectations regarding the commercial real estate environment. As we’ve observed throughout the first quarter of 2023, the real estate market has been uncertain and incredibly volatile due to the historic increases in short-term interest rates and soaring inflation.
Worldwide, the hotel and resort industry peaked at $1.52 trillion in 2019. Following the travel restrictions during the pandemic, the industry is still in recovery mode. Unsurprisingly, the market decreased significantly in 2020 and 2021 – dropping below $1 trillion.
Coldwell Banker Commercial affiliated professionals' industry knowledge makes us well-positioned to match you perfectly with your ideal commercial properties.
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