Josh Scales

Josh Scales



Senior Commecial Investment Sales Advisor specializing in Multifamily Properties and Development Land across NC.

Personal Profile

Josh Scales is a North Carolina native who was born and raised near Winston-Salem and subsequently attended Western Carolina University where he earned a Bachelors Degree in Finance. After college, he moved to Charlotte and began his professional career in the wealth management industry. During a 10-year career in wealth management, he was promoted across several lines of business including brokerage, trading, and relationship management. Josh excelled in relationship management and was ultimately awarded the opportunity to advise high net worth clients with a $1.5 billion book of business. In 2015, he transitioned his career to work for a national broker/dealer as a licensed principal providing oversight of more than $100 million in annual sales of Real Estate Investment Trusts (REITs) and other non-correlated alternative investments. This experience proved to be a catalyst for him to get licensed and enter the commercial real estate industry, which had been a life-long career goal. After obtaining his NC real estate broker license, he joined Coldwell Banker Commercial Realty to advise clients with the buying and selling of multi-family, hospitality, land, industrial, retail, and office properties across North Carolina with a primary focus being Multifamily and Development Land. Outside of work Josh enjoys traveling and spending time with his wife and twin daughters. Community involvement is also very important to his family as they volunteer at and support several non-profits in the Charlotte area including the Leukemia & Lymphoma Society and Go Jen Go.

Primary Specialization

Commercial Investment Sales

-Analyze, evaluate, and package the property for highest potential value during disposition. The creation of financial projections (proformas), developed through advanced financial modeling and valuation techniques, has been proven to attract the most qualified investors for a property.

-Proprietary buyer targeting to a large pool of qualified principals (public and private funds, REITs, regional investment firms, private investors, and local owner/operators) in our buyer database that have been fully vetted for experience and capitalization.

-Qualified investor database that is maintained daily by a dedicated research team and provides the necessary insight into who is actively buying and where. Targeting buyers that are ready, willing, and able to invest creates the most competitive bidding environment and ultimately achieves the highest value for a property during the disposition process.

-Executive Summary Website with property details, interactive maps, HD photos/videos, and more on a modern and mobile friendly design.

-E-mail marketing campaign to targeted investor database with a 99% deliverability rate and real-time reporting.

-Real-Time Analytics & Custom Reports with end-to-end data that provides valuable insight and perspective to optimize campaign performance and identify the most engaged prospects.

-Virtual Deal Room that is capable of supporting the entire sales process with intuitive, secure, and cost-effective accessing and sharing of underwriting and due diligence materials (after execution of a CA).

These tools provide us the ability to quickly target qualified investors, measure interest, identify serious buyers, and manage campaign momentum while also maintaining important security and auditability features. You get a clear view of who, when, where, and how prospective buyers interact with your listing thus expediting the disposition process and achieving the highest potential value for your property.


  • Commercial Property •
  • Land •
  • Industrial •
  • Multifamily Properties •
  • Development Land


  • English