Christina Balas

National Director, Strategic Implementation


Christina leads strategy development and operations nationally for Coldwell Banker Commercial. She is responsible for growth-centric process development and holds exceptional execution at the core of any initiative she spearheads. She is a dynamic, results-driven professional with 15+ years of experience with a demonstrated ability to build business strategies that help achieve profit goals and improve performance. She is a fierce advocate for amplifying the voices and profiles of women in commercial real estate at her company and beyond. She leads the CRE Women in CBC affinity group, a supplement to the CBC What Moves Her program, and is a host of the CRE with CBCWorldwide podcast where she highlights values, culture, and success at work. As a woman and first-generation American, she has long been an advocate for equity and inclusion that calls for participation as the key to achieving progress.

Recent articles

  • Insights

    Success in CRE & What it Takes to Get There: From 3 Women Who Know

    In honor of the annual CREW conference, Coldwell Banker Commercial (CBC) facilitated a discussion about what it takes for a woman to build a successful career in the industry.  At Realogy, parent company of Coldwell Banker Commercial, women executives make up 25% of the Top 20 Women Leaders on the 2018 Swanepoel Power 200, a leading industry ranking. Coldwell Banker Commercial is a brand with strong women who dominate in their market places, and we were lucky to get a little perspective from some of them this week. We talked with Suzanne Hill from Coldwell Banker Commercial MECA in Charlotte, NC a rising star in the brand; and with CBC top producers Cathy Holmes from Coldwell Banker Commercial Brokers of the Valley in Napa, CA, and Debbie Cowart from Coldwell Banker Commercial Arnold and Associates from Beaumont, TX to find out what it takes to be successful in commercial real estate.

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