Christina Balas
National Director, Strategic Implementation
ABOUT
Christina leads strategy development and operations nationally for Coldwell Banker Commercial. She is responsible for growth-centric process development and holds exceptional execution at the core of any initiative she spearheads. She is a dynamic, results-driven professional with 15+ years of experience with a demonstrated ability to build business strategies that help achieve profit goals and improve performance. She is a fierce advocate for amplifying the voices and profiles of women in commercial real estate at her company and beyond. She leads the CRE Women in CBC affinity group, a supplement to the CBC What Moves Her program, and is a host of the CRE with CBCWorldwide podcast where she highlights values, culture, and success at work. As a woman and first-generation American, she has long been an advocate for equity and inclusion that calls for participation as the key to achieving progress.
Recent articles
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PodcastsWhat Moves Her CBC: Women in CRE Investing & Beyond-Part 2
What Moves Her presented by Coldwell Banker Commercial hosts a three-part series on "Women in CRE Investing and Beyond" to help shrink the gender gap in the commercial real estate industry for professionals and investors alike. The second part of this series is entitled, " How and Where to Start Investing in CRE " and features DeLea Becker, founder & broker for Beck-Reit Commercial Real Estate & Beck-Reit Asset Management. Her "Boots on The Ground" experience is shared with all the Brokers at Beck-Reit making the team ideal to work with in the sale/purchase of property specifically specializes in the East Austin area. Some of her projects focus on buying commercial properties that are income-producing or that need to be gutted, rehabbed, and repositioned in the market; this strategically leverages her 3 companies. As Broker & Developer, her professional accomplishments have led her to investing in CRE herself, and she is a loud champion in that regard.
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PodcastsWhat Moves Her CBC: Women in CRE Investing and Beyond-Part 1
What Moves Her presented by Coldwell Banker Commercial is hosting three-part series on "Women in CRE Investing and Beyond". The first part is entitled "The Current State of Women Investing in CRE" and features Beth Azor. Affectionately known as ‘The Canvassing Queen®’, Beth Azor is the founder and CEO of Azor Advisory Services (AAS), a leading commercial real estate advisory and investment firm based in Weston, Florida. As its principal, Beth currently owns and manages six shopping centers in Florida valued at over $100 million. She travels the U.S. consulting with, brokering deals for and training associates in the commercial real estate industry.
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PodcastsTenants & Landlords: Rights, Responsibility, and Revenue
On this episode, Christina Balas is joined by Ofo Ezeugwu, the CEO and Founder of WYL (WhoseYourLandlord) and a 2022 Forbes 30 Under 30 lister for his work in social impact. Ofo was recently named to Forbes’ #Next1000 List, recognized as the Young Professional of the Year by the African American Chamber of Commerce, and was named one of BET's #30Under30 as well as a Modern Man by Black Enterprise. Ofo has given lectures on tech, entrepreneurship, and leadership skills at prestigious institutions like The White House during the Obama Administration, Harvard University, Princeton University, Columbia University, The Wharton School of the University of Pennsylvania, among others. We discussed why WYL was launched, the gap it fills, and the benefits real world feedback on home-providers is actionable and how it can be truly beneficial for both parties.
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PodcastsLearning & Development: Paths to Success
On this episode, we are joined by Josh Best, Director of Learning at Coldwell Banker Commercial. With experience in training and development, educational technology, team building, fundraising, and adult learning, Josh comes to the organization with a wealth of knowledge that is bound to bolster L&D at CBC. He shared stories of his own journey and opportunities he sees for commercial real estate professionals in his network.
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PodcastsGrowth and Franchising
On this episode, Christina Balas is joined by Matt Kornfeind, Senior Director of Growth at Coldwell Banker Commercial. With over 15 years in the industry, he is driven and deeply cares for his clients' successes. Moreover, he has witnessed changes in the commercial franchising landscape and is an expert of how to best leverage a brand to grow in the commercial real estate space.
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PodcastsHow Improv Can Help Build Trust
On this episode, we're joined by two incredible guests from The Agility Group, a team devoted to tailoring programs to build high-performing teams and leaders centered on concepts from improvisation. William Hall and Richard Laible have been in the industry for over 20 years developing and delivering training for management and c-suite members. They presented a business session to the Top 2 professionals and Elite company owners at Coldwell Banker Commercial at a recent awards trip to Monterey California. We talked about that experience and how thinking outside the box and pushing out of your comfort zones can benefit you in business.
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PodcastsGrowth and Equity in Commercial Real Estate
Get ready to be inspired on this episode, where Christina Balas is joined by Christianne Schrobilgen. While she has been in the commercial real estate business for over 15 years, she most recently is a founding member of REĀL, the Real Estate Association of Latinx Professionals, and a founding partner of iimpact Capital, a purpose-driven, gender lens investment platform focused on the development and preservation of affordable, sustainable, and equitable real estate investments.
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PodcastsEutopia, Dystopia & Everything in Between: What can we expect for CRE?
On this episode, Christina Balas is joined by Greg Lindsay, Keynote speaker at the Coldwell Banker Commercial Global Conference, Futurist, Journalist, and Urbanist. He spoke to us about what the future can hold in the world of Commercial Real Estate and how we can ready ourselves to address those needs.
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PodcastsLeadership: How do you want to be remembered?
On this episode, Christina Balas is joined by Ryan Estis, Founder and Keynote speaker. Ryan spent 15 years helping companies connect with employees and customers as an ad agency executive, building a client roster of category leading brands. Nine years ago, he decided to put that experience into practice and launch his own research and learning organization. His writing has been featured in Forbes, Inc., Fast Company and Entrepreneur Magazines. He inspires audiences with practical insight, plenty of energy and powerful, relevant stories that resonate long after the meeting ends. Attendees walk away with a specific plan for applying new ideas once they get back to work. He spoke at the Coldwell Banker Commercial Leadership Summit and rejoined us for an interview about his journey as a leader and tips you can implement today.
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PodcastsCRE Solutions, Representation, and Progression with Marissa Limsiaco of Otso
On this episode, we were joined by Marissa Limsiaco, who for over the past 20 years has broken barriers as part of a small percentage of women who graduated from West Point, led soldiers in combat, and today leads a company revolutionizing the commercial real estate industry. She is the President and Co-Founder of Otso.io which offers insurance protection for deal costs and risks in commercial real estate leases with comprehensive coverage for build-out costs, commissions, and more. She talked to us about her incredible career, her belief in lifting others up in the commercial real estate industry, and how she leads with gumption and grit.
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