6 Ways to Turn Real Estate Leads into Sales with Email Marketing

There is almost nothing that a real estate professional finds more important than turning a  real estate lead into a sale. However, that can be easier said than done. When converting leads into sales it is important to work smart to do this in the most effective manner possible, while reaching the most leads and encouraging clients (or potential clients) who may be interested in what you have for sale. In recent technological years, email marketing has proven one of the most effective methods to achieve this goal.

So, let’s take a look at a few ways you, as a real estate professional, can turn your leads into sales with email marketing.

1.Update Your List

Though this may seem quite obvious, it is essential to remember to organize and update your email list of leads and potential clients. Create a spreadsheet or document categorizing who you contact, how you found them, and their response if any. This will allow you to create curated content for your lists. Additionally, you can keep track of your efforts and continue to add new leads to your lists.

2.Provide Regular Updates

Provide your lists with regular updates to keep them interested. Of course, you don’t want to flood your leads’ inboxes with dozens of emails per week. However, regular updates with relevant information such as new listings, or market news can help keep you on client’s radars.

3.Utilize Video Email Technology

Embedding video into your emails has proven effective in ramping up your marketing content. It allows you to put a face to your brand, rather than just a name or still photo. You can also entice leads with your personality and uniqueness. These videos can also link back to your website and/or social media to enhance traffic to them, which can expose leads to different properties you are advertising for sale.

4.Create Appealing Campaigns

Simply creating email campaigns is not a sure-fire way to turn leads into sales. The campaigns must be appealing and help in creating your own unique cohesive brand image. This will allow recipients to look forward to your emails rather than feel they are monotonous or unexciting.

5.Provide Pertinent Information

Provide information that shows your knowledge and remains pertinent to the recipient. Include new listings, market analytics, real estate resources— linked back to you of course, and even testimonials. This will showcase your professionalism and knowledge so every email does not seem like just a sales attempt.

6.Utilize Analytics

Utilize analytics to see who’s opening your emails and how they are interacting. Email apps like ConstantContact or MailChimp provide this service included with your subscription. Google Analytics can also provide relevant details on your email campaigns. This will allow you to retain important information on what is working, so you can finely tune your techniques for maximum efficiency.

So try out enacting some, or all of the aforementioned tips to enhance and maximize your email marketing techniques and begin converting leads into sales.