‘15 inute Oil hange’

Not too long ago, I was driving in my car and saw a sign that read ‘15  inute Oil  hange.’  Now I know what it was supposed to say, after all I am familiar with what a 15 minute oil change is. My brain even corrected the sign.  But I couldn’t help but wonder why businesses think it’s acceptable to display a broken sign or worse, a sign with missing letters.  Perhaps cost is the main factor, I know those signs can get expensive to maintain, or maybe a replacement has already been ordered or it’s just taking a few days to be repaired. Whatever the reason, I think it’s safe to say that broken signs should not be displayed for long periods of time.

Building owners and even building tenants should be mindful about signage displayed on the building. Not only is it bad for business, it could result in permanent placement on a site like Being the joke of the neighborhood doesn’t sound like good business to me. Furthermore, in my instance, I couldn’t help but drive by the ‘15  inute Oil  hange’ in search of a more responsible establishment. Do I really want to trust the care of my car with a business that can’t even display the correct lettering on a sign? It might be harsh, but there’s not even a chance I’d give them my business.

One other helpful tip: Before displaying any type of sign on your building, have a teenager read the message to ensure it doesn’t have a negative connotation or alternative meaning. It may seem silly but it’s worth it, trust me.

By John Boyer, Director of Marketing, Coldwell Banker Commercial Affiliates