Why Grocery Stores are the New “Mall” of Our Era
For decades, large department stores served as the anchor store for malls and shopping centers. The anchor is the main attraction while all of the other retail shops inside of the mall pay the majority of the lease. Without the anchor, the mall dies. With so many big anchor stores closing in malls throughout America, could grocery stores replace department stores as the new “mall” of our era?
New Malls Turned Grocery Hubs
Headwinds coming from all directions have challenged retail for years now. First it was online delivery from Amazon, now Amazon is jumping into brick-and-mortar taking over 460+ Whole Foods grocery stores. Could supermarkets replace malls as the center of communities? Developers at the Mall of America in St. Paul, MN think so. They are discussing plans to add grocery to the Mall and they aren’t the only ones.
At least 430 anchor department stores are closing down this year. Taking their place are grocery stores and restaurants. In fact, for all of the malls failing in the U.S., those that are still turning a profit are all anchored by grocery stores; numbers that are spurring developers to consider experimenting with the idea.
In Massachusetts, the popular Wegmans grocery chain is taking over JC Penney’s spot as the anchor at Natick Mall this year. This trend has even reached Fargo, ND where a new outlet mall shows that out of the 300K square feet of new retail space, over 51K square feet will be dedicated to a grocery store. The plans also include a nearly 90K square foot bowling alley and cinema complex with arcade, plus a car wash and liquor store, serving as a community hub.
That’s one way to go. Other retailers are considering creating whole food complexes out of these former malls. The grocery store serves as the anchor while food processing facilities and farmers markets fill out the rest of the campus. There, retailers are finding opportunities to partner with local growers to bring agriculture on-site at these new grocery malls.
Shopping Patterns will Continue to Change
What is certain is that e-commerce has changed the way that people shop for clothes and products. What is also clear is that when it comes to buying groceries, people still prefer to shop in person and that pattern is worth examining further.
Instead of trying to compete with e-commerce on their turf, retailers are wise to look for ways to reposition these assets. They still retain a wealth of value despite all of the headwinds facing mall owners. Already these new experiments with grocery stores in malls are proving fruitful.
In New York and Washington State, their mall parking lots are playing host to farmers’ market events on a weekly basis and in Shanghai, a mall there houses an indoor farm, complete with pigs and vegetables. In Israel, one of their oldest malls built a farm on its rooftop two years ago – great ideas that could soon show up in America’s new grocery malls.