Why Creative Spaces are on the Rise

The 24/7 sushi bar at Google, nap rooms at Huffington Post, and cold brew coffee on tap at a local startup company — these features are becoming more and more common in workplaces around the world. Not only are these amenities on trend, but they also aim to increase employee satisfaction and creativity.

In this article, we will discuss the details of why creative spaces are on the rise. This could potentially be an area of optimal investment in the commercial real estate space, so be sure to consider the benefits of creative workspaces relative to your role in CRE.

Why are more companies looking for creative spaces vs. regular offices?

According to the Pew Research Center, millennials are the largest generation in the labor force. Because of the size and demand of millennial workers, companies must change and adapt to fit the evolving needs of their employees.

A millennial-friendly workspace will likely accomplish two things: make the workers feel comfortable and make the workday more efficient. So while kitschy food bars will entice employees to feel like their work building is more than just a cubicle, millennials also appreciate value added to the work space through technology and other efficiency-provoking elements. All in all, these are characteristics that are only found in the most innovative of buildings, and these creative spaces are way beyond the times of a traditional office.

Technology is changing the workplace

Workplaces are changing as technology infiltrates every building. However, these changes may help to facilitate creativity. Artificial intelligence, voice-activate smart assistants, and other PropTech features ends up automating many tasks, allowing employees to work more creatively and efficiently. Therefore, as technology continues to advance, we will likely see an increase in creative workplaces as well.

The remote workforce is driving competition

Today’s workers are completely different than previous generations. Now, individuals work for various employers throughout their lifetimes, people are more inclined to join the gig economy, and remote work is at an all time high. Because of this companies need to find a way to compete with the remote workforce. Therefore, creative spaces are built to be attractive to potential employees, and hopefully get them into the office.

Office wellbeing is a priority

Work was once a place where people would clock in, do their jobs, then clock out. Nowadays, although people still go to their jobs to work, the office space also prioritizes employee health. And, workplace setup will impact employee well-being. Implementing creative areas for brainstorming, socializing, and informal meetings is one way to enhance employee well-being.

There are many reasons why creative spaces are on the rise. From the increase in millennial workers to the drive from technology, and the competition with remote jobs to the desire to enhance employee well-being, there are many reasons why creative spaces are trumping traditional offices.

Additionally, other innovations are disrupting the CRE industry. Our blog is full of CRE news for you to stay up-to-date on the hottest trends and the most influential topics. Check it out now to enhance your CRE knowledge and maintain your fluency in recent property news.