Increasing Diversity and Representation in Brokerage Ownership

The following is a guest post by Dan Spiegel, Managing Director of Coldwell Banker Commercial.

I strongly believe that one of the best things we can do to increase business ownership in underrepresented communities is to increase access to and understanding of programs and information related to buying and owning a business. As an industry, that means increasing diversity and representation among brokerage owners.

The Coldwell Banker Commercial brand is committed to leading the industry in this effort. I recently announced changes to the Coldwell Banker Commercial franchise offering designed to encourage and facilitate successful brokerage ownership among Military, Minority, Women and LGBTQ+ entrepreneurs in the real estate industry. This industry-leading program eliminates the initial franchise fee and provides financial incentives to support diverse business owners in the critical first two years of business. Benefits include up to $100,000 of funding, royalty fee rebates for year one and two, as well as mentorship and education. Owners will also receive membership and conference registrations for industry partner groups.

While there are some areas of commercial real estate that are diverse, it is our strong belief that we need to do more.By creating opportunities for groups that are underrepresented at the ownership level, we will have an impact on the brand and the industry, now and in the future.

If you are interested in learning more about this opportunity, email


The Diversity in Ownership program is currently available only in the U.S.  For opportunities in Canada, please inquire


Thank you for requesting a property evaluation. A Coldwell Banker Commercial professional will be in touch with you soon.