5 Ways Brokers Can Help Agents Transition Their Businesses Online

As the COVID-19 outbreak continues to change our daily lives, it is crucial to keep yourself equipped with tools and strategies to help keep your business moving forward. As the impact of the pandemic continues to intensify globally, it is important that teams are managed well and that there is effective communication during these challenging times. Maintaining levels of productivity, collaboration, and learning among teams is important to keep business going as usual. 

Here are some of the ways that agents can help transition their business online without losing any momentum during the pandemic. 

Don’t disappear on your clients

Even during a crisis such as the COVID-19 pandemic, it is important to remain in contact with everyone in your sphere of influence. You should aim to make it a priority in your daily schedule to connect with both current and past clients, whether it is just to check in and say hi or to see if there is anything they may need from you. 

Be mindful of your body language on virtual meetings

It’s no secret that online meetings are the new norm today, which is why now is the perfect time to perfect your virtual meeting skills. Pay attention to your body language when you’re video conferencing. It sounds simple, but gruff or unfriendly body language which could be brushed off in person can be off-putting to clients or colleagues in an online setting – which could end up costing you business, in the long run. 

Update practices to reflect today’s social distancing guidelines

In commercial real estate, curbside closings are helping to keep businesses moving forward in today’s global pandemic. Due to COVID-19, real estate is becoming one of the latest industries to leverage the efficiency, convenience, and safety of drive-through deals, also referred to as curbside closings. Consider setting up stations outside of the office that allows your clients to conduct business with you while maintaining safe social distance and other safety precautions. 

Create and nurture relationships using social media

Health officials may still be encouraging safe social distancing practices, but fortunately, these rules don’t apply to social media. And, with more time being spent at home than ever before, this also means that many of us are spending more time on social media, as well. 

Leverage your social media to attract new clients, maintain contact with your current clients, and build your reputation as a real estate expert and a trusted advisor during these confusing times. Keep your circle updated with the latest in real estate news, entertain them with fun and uplifting stories, and provide lifestyle tips or community updates. And if you receive any questions, be sure to respond. 

Strengthen listing information

Even if it seems like the world has stopped spinning due to the pandemic, there are still plenty of potential home buyers out there who are hoping to find their dream home. And even though they may not be able to tour these homes in person right now, fortunately, all doors are still open online. Adding even more information to your seller’s listings can help give buyers a better feel for the property – and can help set you apart as an expert in your field. Include more photos of things buyers typically look at when visiting a home (for instance, the view from the kitchen window or the view of the back yard) and consider adding in video virtual tours. 

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