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Be More Interesting With Commercial Real Estate Social Media

When it comes to Social Media, we realize that Commercial Real Estate professionals are going to post listings, it is the nature of the business. However, if you follow these simple tips when posting, it becomes more than just a listing. 

Descriptive

Instead of: New Office Listing http://www.cbcworldwide.com/cbclistings/4610595.html

Try: Seeking tenants for Class A Office space, prime downtown location, walk to mall and public transportation. Rent is $22/PSF, 10,000 SF Avail http://bit.ly/GpkLh

Incentive

Instead of: New Listing http://www.cbcworldwide.com/cbclistings/4610595.html

Try: Class A Office space, great location & views. Walk to 5 restaurants. Bring tenant & mention this, get $25 giftcard. http://bit.ly/GpkLh

Informative

Instead ofNew construction on corner of Main & 2nd St. View article

Try: New bldg being built on Main & 2nd St. This will move vacancy rates up to 8% unless tenants are found. Highest it‘s been in 4 years. View article

Giving Props

Instead of: We recently sold 10,000 SF building in Parsippany, NJ

Try: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel in ensuring tenants are pleased with their space.

Force Responses

Instead of: New office space for lease, 3,500-8,000 SF avail, Burgan Co. email jboyer@cbcworldwide.com

Try: We have new office space avail on Main St, St Louis. Anyone know where the best food is near there?

Add Opinion

Instead of: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets

Try: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets. However, I don‘t think this is going to affect the Atlanta market.

Mysterious

Instead of: Recently closed, 10,000 SF lease downtown

Try: Recently brought Tenant X to the best location downtown. Guess what building?

Confrontational

Instead of: Visiting space with Tenant X, we stopped at Dino‘s for a burger.

Try: Visiting space with Tenant X. We are eating a slice of the best pizza in town. There is no comparison.

Learn to Comment and Be Social

Other Poster: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel in ensuring tenants are pleased with their space.

Give Props: Congrats on closing the transaction, any details you can share about it?

Share: We have also worked with Alter Group. We represented them in one of their downtown locations and we have retained every tenant.

Network: I am currently working with the Alter Group. I would love to hear more about how you dealt with them.

Be interesting: An interesting fact about the Alter Group, they own more Class B buildings than any other developer in our marketplace.

If you feel the need to post commercial real estate listings, spice it up a bit using the above mentioned tactics to gain more interest and conversation.

By John Boyer, Director of Marketing, Coldwell Banker Commercial