market-research Archives - Page 2 of 3 - Viewpoints

Jul 5, 2022

Consumer Behavior Shifts & How it Impacts Real Estate Part 2

In part 1 of CBC’s Consumer Behavior Shifts & How it Impacts Real Estate blog series, we discussed the ways in which consumer behavior has changed over the past two years and how those changes impact every facet of retail strategy. In part two, we will dive into the long-term impact of COVID on consumer behaviors and patterns, how these patterns are impacting both the restaurant and retail industry, and the effects of online shopping.

Jun 28, 2022

Consumer Behavior Shifts & How it Impacts Real Estate Part 1

It comes as no surprise that consumer behavior changed substantially over the past two years. For example, the rise of omnichannel, shifts towards hybrid work, the growth of leisure activities, and increased economic uncertainty all contributed to rapid and unpredictable changes in when, how, and where consumers shop. These changes impact every facet of retail strategy, from chain-level considerations like when to open stores, shelf-level arrangements on where to place products, to product-specific decisions for pricing, packaging, and marketing goods.

Jun 7, 2022

The Great Mall Comeback

Malls were amongst the hardest hit retail sectors during the peak of the pandemic. Traditional indoor malls were closed due to stay-at-home orders, and rent collections from tenants seized entirely. Anchor tenants, such as JCPenney and Nieman Marcus, filed for bankruptcy and permanently closed many stores, according to a report by CNN. Additionally, bankruptcies by major mall operators, including Washington Prime Group and CBL Properties, each of which operate more than 100 malls, negatively impacted the sector. That said, malls are bouncing back far quicker than anyone expected.

May 3, 2022

2021 Apartment Construction Boom Overview

2021 was an incredibly strong year for apartment construction. According to Yardi Matrix, 334,000 units were projected to open in the U.S. by the end of 2021. As explained by Yardi Matrix, the number of projected units reveal a striking difference between the aftermath of the pandemic crisis and that of the housing crisis of 2008. In 2021, there were nearly three times more apartments under construction than there were in 2011.

Apr 19, 2022

Top 10 Retail Brands of 2022: Part 2

In part 1 in our review of the Top 10 retail brands for 2022, we shared that retail was one of the hardest hit sectors given the challenges presented by the COVID-19 pandemic. In fact, the challenges changed commerce as we know it. Many retailers closed their doors forever, while some developed new and effective business strategies. In the first part, we discussed Placer.ai’s white paper that broke down expanding retail brands to watch in 2022, and specifically analyzed Raising Cane’s, Dutch Bros. Coffee, Gopuff, Blink Fitness, and Warby Parker. In this second installment, we will dive into the success of Allbirds, Arhaus, P0pshelf, Burlington, and Sephora inside Kohls.

Apr 12, 2022

Top 10 Retail Brands to Watch in 2022: Part 1

Throughout the COVID-19 pandemic, we’ve witnessed many retail stores closing their doors for good, which ultimately led to a massive disruption of commerce. Retailers and brands were met with a variety of short-term challenges around COVID protocols, health and safety, labor force, cash flow, consumer demand and marketing. Although retail was one of the hardest hit sectors over the past two years, some retailers are coming back stronger than ever. Placer. Ai, a leader in data science and analytics, understanding and predicting industry trends, and breaking down top performing brands for any state, city, or zip code across a dozen categories, released a white paper that breaks down expanding retail brands to watch in 2022. In this blog, we will share insight provided by the report, which you can access here. Understanding what makes a retail brand succeed through (what feels like) impossible circumstances can make us all better investors and business owners.

Mar 22, 2022

2022 Outlook Part 2: Expect Another Strong Year

As we mentioned in part 1 of CBC’s 2022 Outlook blog post series, the CBC team recently released its outlook on 2022 commercial real estate trends, which you can access here. In the first part, we took a closer look into the confidence in the property market and how that helped to push commercial property values to a 15-year high in the third quarter, the increase in transaction volume in 2021, annual CRE sales volume by property type, and more. In part 2, we will provide insight that is backed by research and analytics, as well as explore a wide variety of real estate trends including the commercial real estate sales volume and investment surge by market, the build-to-rent trend, multifamily rent growth by market, and retail and industrial rent growth. After conducting extensive research, the CBC team confidently predicts that 2022 will be another strong year fueled by stable cash flows and pent-up demand.

Nov 16, 2021

SIOR Report Reveals CRE Sector No Longer in Pause Mode

Society of Industrial and Office Realtors (SIOR)’s latest Q3 2021 broker survey reveals that on-time transactions are at their highest level since the start of the pandemic, while cancelled and on-hold deals are at their lowest level. Additionally, SIOR notes in its Q3 2021 Snapshot Sentiment Report that leasing activity has hit another new high, showing that the pandemic’s impact on commercial real estate continues to wane.

Jul 23, 2020

What are Key Issues to Consider When Evaluating Student Housing Amid the COVID-19 Pandemic?

The main uncertainty in the student housing sector is COVID-19’s impact on the 2020-2021 school year’s leasing. There is a variety of factors which make the student housing occupancy outlook uncertain, such as: (1) when will students return to campus/will they return for online-only learning; (2) if or when will they sign new leases; and (3) will they require future “outs” or reimbursement provisions for similar future events.

Apr 9, 2018

10 Cities Where the Office Market is Not Flat

Reuters reported at the end of the third quarter last year that the office vacancy rate had remained flat at around 16% for three straight quarters. Experts have predicted that the office market will continue to remain generally flat throughout 2018. Yet despite those numbers, there are cities that are really thriving and we found 10 where the office market is not flat but rather booming with low vacancies and high demand.