Regional Commercial zoning. Traffic count of 21,000 on Hwy 99 as of 2018. Zoned Regional Commercial (CR) which applies to larger retail and service businesses serving the City and region. Uses include shopping centers, theaters, restaurants, and hotels and motels*. Mixed-use projects with allowable density up to 50 units per acre. Nearby businesses include Walmart, Chico Mall, Target, and Sierra Nevada Brewery.