Coldwell Banker Commercial Launches New Look and Offers Buildout to Entire Network


MADISON, N.J. (December 11, 2018) Coldwell Banker Real Estate LLC d/b/a Coldwell Banker Commercial Affiliates is revamping its visual identity with a sophisticated, modern look. To help affiliates implement this new look and streamline the marketing process, Coldwell Banker Commercial Affiliates will offer Buildout, a web-based commercial marketing platform, to its entire network.

Affiliates will have access to new flyers, stationary, business cards, signage and logos with a sleek, streamlined look.

“The Coldwell Banker Commercial system is composed of consummate professionals, who are equipped to meet the needs of their clients,” said Charlie Young, president and CEO of Coldwell Banker Real Estate LLC. “It’s important that the visual identity displays the values of our company, and this new look reflects the professionalism of our organization.”

 Buildout is a premier marketing tool that will allow Coldwell Banker Commercial affiliates to maximize these new brand assets. The platform simplifies all steps of the listing process, using a single source of data entry to automate the creation of marketing documents. The platform will be open to affiliated companies in the U.S. and Canada, providing a consistent look and feel to branded proposals and marketing materials.

 “Our partnership with Coldwell Banker Commercial Affiliates marks a special moment for Buildout,” said Vishu Ramanathan, CEO of Buildout. “We believe in growing our relationships with customers through value creation. Before our national agreement, 15 individual Coldwell Banker Commercial offices were already using the platform to supplement their marketing efforts. Now we have the opportunity to help the entire organization with Buildout for all of their affiliates.”

Buildout will be free for the entire Coldwell Banker Commercial network, helping affiliates to earn new business by freeing up their time to build relationships with clients. For more information about Coldwell Banker Commercial visit

 About Coldwell Banker Real Estate, dba Coldwell Banker Commercial Affiliates:
© 2018 Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. All rights reserved. Coldwell Banker Commercial® and the Coldwell Banker Commercial Logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC outside the United States. Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.