From Nutritionist to Global CEO: Alison Beddard on Embracing Change and Leading CREW Network
The most powerful insights aren't taught in a classroom rather they are forged through the lived experiences of trailblazers who dare to shape communities, open doors, and build pathways of opportunity for others along the way. In a recent episode of the CRE with CBC Worldwide Podcast, host Jenna Hille sat down with Alison Beddard, CEO of CREW Network and the CREW Network Foundation.
Alison's initial foray into commercial real estate was anything but straightforward. Armed with a degree in nutrition and dietetics, she transitioned into brokerage after exploring various roles, including managing a nightclub. "I learned a lot about running a business and making connections early on," she reflected. This eclectic background underscores a key theme in her story: the value of diverse experiences.
Initially hesitant about sales, Alison reframed her perspective: "I'm actually being of service," she said. This mindset shift allowed her to embrace the commission-based nature of brokerage, ultimately leading to her success. She emphasized the importance of connecting landlords and tenants, positioning herself as a conduit in the business decision-making process.
Alison recounted pivotal moments that shaped her career. In her early days, she faced challenges, including difficult client relationships. "The client heard me out and was horrified of his behavior... we ended up having a better relationship for it," she shared. These experiences taught her the significance of standing up for oneself and the value of collaboration in expanding opportunities.
During the 2008 financial crisis, facing lost deals and personal resets, Alison attended her first CREW Utah meeting. Recognizing the value of a supportive local network, she got involved immediately. Attending her first CREW Network Convention in 2010 with 1,500 commercial real estate women expanded her view of what was possible.
Stepping into leadership roles within trade associations accelerated her career, providing a platform to hone executive skills, navigate complex market shifts, and build lifelong professional support.
Transitioning from brokerage to executive leadership at Cushman & Wakefield and ultimately to CEO of CREW Network, Alison emphasizes that great leadership is a practice in patience and adaptability. Navigating organizational change requires evaluating market headwinds versus tailwinds, knowing when to listen before acting, and surrounding oneself with a team that challenges assumptions.
Reflecting on Alison's story, it's clear that success is not just about individual achievement but also about the connections we foster and the support we give to one another. For those navigating their own paths in the industry, remember: you don’t have to go it alone.
To hear more about Alison's insights and experiences, listen to the full episode.
Three Key Takeaways
- Reframing Mindsets Unlocks Potential: Transitioning into sales and real estate succeeds when viewing the role as serving and problem-solving for clients rather than pitching transactions.
- Effective Leadership Demands Active Listening: High-impact executive decision-making requires taking time to listen, engaging diverse perspectives, and knowing when to adjust strategy based on market headwinds.
- Strategic Networking Accelerates Growth: Early involvement in professional associations provides immediate mentorship, builds resilience during market shifts, and opens doors to long-term leadership.
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