Coldwell Banker Commercial
Feist & Feist Realty Corp.

180 Mount Airy Rd
Basking Ridge, NJ 07920
Phone:  (908) 696-1500 x10
Fax:  (908) 696-1511

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100 years strong and still growing . .

About Us . . . FEIST & FEIST REALTY CORP. is celebrating its centennial year. The company was founded in 1903 in Newark at 58 Park Place by immigrant brothers Abraham and Herman Feist. Their three story colonial building, located directly opposite Military Park, still stands and for many years the quote, in bronze, “Deeds not Words” was set in concrete at the front entrance. In later years, Abraham’s son, Irving succeeded him as president. Since its founding, the company has been a major presence in the development, sales and leases of industrial, office and commercial properties. For a century, FEIST & FEIST has been a leader in the commercial real estate field. The firm established a national reputation for integrity as well as for success. Absolute dedication to each customer has been a hallmark of the company. FEIST & FEIST’s roster of clients includes Fortune 500 companies as well as local and regional businesses. Among them are General Foods, Cities Service, Merck, Philip Morris, Anheuser-Busch, Hoffmann La Roche, Bausch & Lomb, First Union Bank, Johnson & Johnson, Prudential Insurance Co., and Rutgers University. In addition to already having been established as an important factor in all phases of the real estate market, the company gained national recognition as one of the first realtors involved in major shopping centers in the 1950s and 1960s including the Monmouth Mall, Manalapan Mall, Staten Island Mall, and Smith Haven Mall, Smithtown, N.Y. Upon the passing of Irving Feist in 1978, the presidency was assumed by his son, John Feist. Then in 1981, the firm was acquired by four of its key personnel, all of whom had been prominent deal makers and instrumental in the shaping of the company. Of that group, Jacob Quick, President passed away in 1993, Samuel Farmer, Executive Vice President retired in 1998 and William Gelman, Chairman is semi-retired. In the year 2000, FEIST & FEIST REALTY CORP. acquired COLDWELL BANKER COMMERCIAL franchises for its 3 offices in order to more effectively serve its clients on a national and international level. Now, with the added visibility of being an affiliate of Coldwell Banker Commercial (a company with nearly a 100 years of commercial real estate experience, records sales volume of more than $10 billion and more than 22,000 transactions in 2002), COLDWELL BANKER COMMERCIAL FEIST & FEIST REALTY CORP. has the ability to provide clients with a full range of systems and support. Today, at the helm is John H. Adams, SIOR, President of the firm located in Basking Ridge, New Jersey (corporate office), Michael Adams, Senior Vice President and Manager of the Lehigh Valley, Allentown, Pennsylvania office and John Horan, Senior Vice President and Manager of the Central New Jersey office. The company is now doing business as COLDWELL BANKER COMMERCIAL FEIST & FEIST REALTY CORP. and is looking forward to the next 100 years guided by integrity, ambition and dedication to the needs of our clients.

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