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5 Marketing Trends That Actually Matter in 2015

Stay ahead of the game by focusing on marketing tactics that can actually make a difference.

  1. Mobile Marketing – It’s here to stay, believe me. With the number of smartphone users increasing each year, now more than ever your clients have access to both you and your competitors while they’re on-the-go. Give your campaign a boost this year by creating a mobile app (perhaps for your next event) or design your website to be mobile friendly.

  2. Quality Content – I can’t stress the importance of quality over quantity. Posting a press release every week or flooding your social media accounts with uninteresting news is much less appealing to your current and potential clients than producing one high-quality piece of content. Quality content can be used over and over again, such as a report or an industry-related whitepaper. Use content that matters, the rest is white noise.

  3. Social Media Exclusivity - In this day and age, pretty much anyone who has a Twitter, Facebook or LinkedIn account considers themselves to be an expert in social media.  In 2015, the brands who try to be everything to everyone will be pushed out because people simply do not have time to pay attention to it all. Be proactive by positioning yourself as a high-quality influencer. Your followers will remain loyal because they’ll know you’ll publish content relevant to them.

  4. Paid Advertising – The real social media experts know that the only way to have your content seen by audiences that actually matter is to pay for it. Quality content is still important, but investing a few dollars in your content can’t hurt.  Don’t just throw money into every advertising opportunity you come across. Focus instead on the right channels for your company and your clients.

  5. Real-Time Marketing – Have you ever turned to Twitter to find out what’s going on in the world? I know I do!  I can’t remember the last time I even watched an actual news program. Marketers are using this as a strategy now. Commenting on current events and being available for real-time interactions can go a long way. Be sure to stay informed of current news and trends, especially in your specific industry.

By Nicole Epps, Marketing & Communications Specialist, Coldwell Banker Commercial Affiliates