5 Marketing Trends That Actually Matter in 2015
Stay ahead of the game by focusing on marketing tactics that
can actually make a difference.
Marketing – It’s here to stay, believe me.
With the number of smartphone users increasing each year, now more than
ever your clients have access to both you and your competitors while they’re
on-the-go. Give your campaign a boost
this year by creating a mobile app (perhaps for your next event) or design your
website to be mobile friendly.
- Quality Content
– I can’t stress the importance of quality over quantity. Posting a press release every week or
flooding your social media accounts with uninteresting news is much less
appealing to your current and potential clients than producing one high-quality
piece of content. Quality content can be
used over and over again, such as a report or an industry-related
whitepaper. Use content that matters, the
rest is white noise.
Media Exclusivity - In this day and age, pretty much anyone who has a
Twitter, Facebook or LinkedIn account considers themselves to be an expert in
social media. In 2015, the brands who
try to be everything to everyone will be pushed out because people simply do
not have time to pay attention to it all. Be proactive by positioning yourself
as a high-quality influencer. Your followers will remain loyal because they’ll know you’ll publish content relevant to them.
Advertising – The real social media experts know that the only way to have
your content seen by audiences that actually matter is to pay for it. Quality
content is still important, but investing a few dollars in your content can’t
hurt. Don’t just throw money into every
advertising opportunity you come across. Focus instead on the right channels
for your company and your clients.
Marketing – Have you ever turned to Twitter to find out what’s going on in
the world? I know I do! I can’t remember
the last time I even watched an actual news program. Marketers are using this
as a strategy now. Commenting on current
events and being available for real-time interactions can go a long way. Be sure to stay informed of current news and trends, especially in your specific industry.
By Nicole Epps, Marketing & Communications Specialist, Coldwell Banker Commercial Affiliates