4 Things Startups Look for in Creative Space
When you think of startups, you think of creativity. The word itself sparks innovation and companies that thrive on pushing the status quo. There’s so much that goes into finding the perfect office space, and for startups, the list is even longer.
Starting with blank canvas, startups are looking to build their ideal space that will be a conduit for creativity. The startup culture is also quite unique, and these early-stage companies are often looking to recruit and retain top talent by offering a culture that blends the best in lifestyle amenities with the best in creativity-nurturing spaces.
It could mean open floor plans to spark collaboration, more natural light, or social hubs to allow for a quick break with your co-workers. These spaces are bringing a face to the traditional look and feel of office space. Let’s take a deeper look.
Here are four of the top things that startups look for in a creative space:
The design matters.
Think about the last time you booked a hotel room. What made you decide on the room? Chances are, you didn’t pick the room with florescent lighting and drab walls. You probably went for the “hip” looking room with art pieces, a modern design, and something that made you feel happy when you looked it. It makes sense that the design of the space matters and can affect the moods and attitudes of the people in it.
As such, startups are looking for spaces that offer a unique design or the ability to create paint that canvas themselves. No drab cubicles here.
It’s about community.
Startup teams are encouraged to bring personal items that allow them to make the space their own. Whether it’s pictures of their friends and loved ones or even bringing their pet to work, it helps to build the feeling of community within the space. It’s also important that the space foster that sense of community and gives people the spaces, ambiance and amenities needed to nurture and grow that community.
Understand the environment that’s best for the team.
Creative spaces aren’t set in one place. If anything, it just means that a workplace moves with the person. Office spaces that allow for mobility within the office are attractive to those seeking creative space. Startups need to have the freedom to build their environment around their brand, culture, and feel. Open spaces and high ceilings allow more freedom and creative branding. Also consider collaborative meeting spaces, communal areas, and breakout rooms that give some privacy when needed for in-depth collaboration.
What is there to offer?
Tenants are searching for more than just space. They are searching for benefits and added amenities. Is your building energy efficient? Can your tenants save money by using your space versus a competitors? Are you able to strike deals with surrounding businesses such as restaurants and coffee shops as a co-marketing strategy. Perhaps one of these local businesses will offer your tenants a 10 percent discount for dining there for lunch or a free cup of coffee after the 5th one.
A strategy like this will offer benefits to all parties and we all like win-wins! Again, think beyond what you can offer inside the building and branch out to other outlets.
There are many strategies to implement when looking to attract startups to your commercial space. Don’t be afraid to stray from traditional methods since the new generation of workers has transformed the way we all do business.